Tutorial programme

Wednesday 15th October	DOWNLOAD TUTORIALS PROGRAMME
Full Day Tutorial
Introduction to Software Metrics Paul Goodman, Gartner
Half Day Tutorials
Morning	Afternoon
Benchmarking Grant Bayne, Gartner	Lean Software Development : Beyond Agility Grant Rule, SMS
Introduction to software sizing using Function Points Dr Tony Rollo, SMS	Introduction to Estimating Clifford Shelley, OSEL

Conference 2008

Thursday 16th October		DOWNLOAD PROGRAMME
8.30	Registration, tea and coffee
9.00	UKSMA Chairman Introduction – Rob Ratcliff Xchanging Ltd
9.10	Keynote Bernard Marr  The Advanced Performance Institute Making Measurement Relevant. Mapping and communicating your objectives. The power of key performance questions. Creating meaningful Key Performance Indicators. Using and analysing indicators to improve performance.
10.10	Tea and Coffee – Vendor Exhibition (15 minutes)
	Stream A	Stream B
10.30	Raymond Gorman Micro Focus Using Software Measures and Metrics to Manage an Outsourcing Contract.	Richard Bridges Eurocopter Estimating with Confidence: Applying COSMIC Method for Estimating in the Avionics Industry.
11.15	Dr Paul Wright CAI Europe Measuring with Key Performance Indicators.	Carolyn Mair Southampton Solent University Martin Shepperd Brunel University Mark Stephens EDS How Cognitive Psychology Can Help Analogy-Based Project Estimation.
12.00	Lunch – Vendor Exhibition and demonstrations (one hour)
13.00	5-Minute Presentations Metronos ISBSG ISO UKSMA - What does the membership want? Rob Ratcliff Tony Rollo Peter Fagg UKSMA Management Committee
	Stream A	Stream B
13.30	David Whalley  The Co-operative Financial Services Striking The Right Balance: Performance Management, 3rd Party Suppliers and Balanced Scorecard	Peter Leeson Q:PIT Ltd Measuring Return on Investment in Low Maturity Organisations.
14.15	Georgina Griffiths Elsevier Graham Lea Elsevier Experiences of Metrics Capture for Change Management	Andy Nolan Rolls-Royce Experiences in Leading a Six Sigma Black Belt into Estimation.
15.00	Tea and Coffee – Vendor Exhibition (15 minutes)
15.20	Ally Gill  ALLYGILL.CO.UK Pitfalls and Best Practices for Dashboard Developers.	Murali Chemuturi Chemuturi Consultants Measuring Customer Satisfaction in Project-based Software Organisations.
16.10	The Ian Drummond Memorial Lecture Grant Rule  Software Measurement Services Ltd. The ‘Software Project’ Concept Considered Harmful.
16.50	Closing Statement Rob Ratcliff - Xchanging

The 19th UK Software Metrics Association Annual Conference on Software Measurement:

“Define it, measure it, manage it”

Will be held on 15th and 16th October 2008 at The Union Jack Club, Sandell Street, London SE1 8UJ

Keynote speaker: Professor Bernard Marr
Bernard Marr is one of the world’s leading experts on strategic performance management and balanced scorecards. He specializes in the identification, measurement and management of strategic performance drivers. In this capacity he has advised and worked with many leading organizations including Accenture, Astra Zeneca, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, NovoNordisk, the Home Office, Mars, the Royal Air Force, and Royal Dutch Shell.

Bernard is also a visiting professor at various universities, chairman of the international PMA IC Group, Intangible Assets Editor of the journal Measuring Business Excellence, and serves on the editorial boards of many leading journals in the field. Until recently, he was a Research Fellow at the renowned Centre for Business Performance at Cranfield School of Management and has just taken the position of chief executive and director of research for the Advanced Performance Institute.

Ian Drummond Memorial Lecture: “The ’software project’ concept considered
harmful” P. Grant Rule
Organising work as projects mitigates against improvement. Frequent change to teams, technology, procedures and definitions disrupt performance baselines & models. Grant Rule, founder of Software Measurement Services Ltd., argues that the ‘project’ concept is outmoded and harmful, and invites you to focus instead on value streams.

By quantitative management of the overall, repetitive process by which software is developed, maintained or enhanced it becomes possible to analyse how each of the steps in that process contribute to the delivery of value. This enables product development to be aligned to delivery of customer value by establishing a continuous flow, “pulled” through the process steps by customer demand.”

Conference 2007

8.30	Registration, tea and coffee
9.30	UKSMA Chairman Introduction – Rob Ratcliff – Steria Ltd
9.45	Opening Presentation – Joint Session SOFTWARE METRICS: THE 4TH DECADE OF MATURITY - Tom Gilb Making Metrics Practical in the Development Process - ten fundamental principles for failure and ten critical software metrics principles for success in the commercial environment.
10.30	Tea and Coffee – Vendor Exhibition (15 minutes)
	Stream A	Stream B
10.45	Getting The Bother To Benefit Ratio Right In Measurement Marty Sanders – Sanders Enterprises Measurement can be a difficult process to sell. For one thing, if a company doesn’t have a clear idea of what they will gain from it, why take the time and effort to do it? Experience has shown that companies of all sizes and the people who work in them can benefit if the purpose of the measurement is clear and there is benefit to both the people who have to do the work and the managers who request it. Some various methods have been used by the speaker for different reasons and these will be explored and some options discussed. Marty took her first software course in 1961 and can say to most audiences that she has been in the software business longer than they have been alive. She was on the working group to develop the ISO standard for a measurement process and is currently on the working group to develop a software standard specifically for small companies.	The Use of alternative Balanced Scorecards within a Strategic Performance Management System Paul Crawford – Cap Gemini Over the past decade, Kaplan and Norton’s Balanced Scorecard approach has established itself as the Industry solution to Strategic Performance Management. However, not only has Kaplan and Norton’s approach changed incrementally over the years, but it was not the first and only solution. In 2006 Bernard Marr, of the field School of Management, published an alternative approach to Balanced Scorecarding, based on the establishment of Value Propositions. This presentation will provide an overview of what typically constitutes a Strategic Management Performance process, and the experience of the author in deploying a ‘Marr’ Balanced Scorecard within a Business Area of the Aspire HMRC account.
11.30	Use Of Measurement And Scorecards In Outsourcing D. Whalley, Co-operative Financial Services This presentation will explore an Application Development, Support & Maintenance contract to show how CFS have used    Balanced Scorecard measurement approach Benchmarking for comparison in the market place Existing scorecard measurement to define the sourcing contract, define a new Supplier Scorecard and agree Service Levels that can be monitored enabling more detailed analysis to be undertaken adding value through trend analysis and forecasting.	Function Point Analyis More Than Just Numbers Graham Lawder - SoftmetUK Ltd Describes and demonstrates the valuable communication tool that a well structured FPA model can be. Then links effective use of this model via the Southern Scope methodology to the estimation, tendering, client and provider relationship management, project management and project accountancy management.
12.15	Lunch – Vendor Exhibition and demonstrations (one hour)
1.15	5-Minute SoapboxesThis session provides the opportunity for members to float new ideas, get bees out of their bonnets, challenge the ideas presented or just get feedback on their own experiences. The idea is that there are often great topics waiting to be aired / exploited, but their owners don’t have the time available to work them up (yet) into full papers for a conference. Some suggested topics are as follows (but others may be substituted depending on demand):     Backfiring David Rogers Metronos Rob Ratcliff ISBSG Tony Rollo ISO Peter Fagg UKSMA - what does the membership want? Mgmt Committee Slicing Metrics Paul Wernick Policy on sizing methods (cosmic v ifpug v mk2)   Mgmt Committee
	Stream A	Stream B
2.00	The introduction of a Measurement Framework into an existing Software Development Environment Shalav Gupta – Cap Gemini Software development within the Capgemini Aspire Solutions Delivery area has long suffered from the absence of an Organisational Measurement Programme and has a cultural approach that focuses on delivery to schedule at the expense of all else. 2007 has seen the introduction of a measurement framework that focuses on: A standard set of lifecycle stages in an organisation, a controlled subset of which each project team must choose to implement. Review and test defect metrics, as these are seen as key in driving productivity and quality gains through the reduction of rework. Effort metrics at the appropriate level of granularity. Progress metrics for effective monitoring and control. This presentation will outline the problem, the solution, and the lessons learnt in deploying the framework initially through six pilot projects and then into Solutions Delivery as a whole.	The PSPsm/TSPsm Framework for Personal Software Excellence and Team Empowerment Dr. N. L. Rajaram - Director Advanced Information Services Pvt. Ltd., India This presentation provides an overview of the PSP/TSP models and illustrates improvements in terms of defects removed before test, reduction in test times etc. The most important personal benefit is the change in attitude to process and measurements and being convinced of their importance for personal excellence. Case studies shall also be cited to show benefits at the project level in terms of reduced delivered defects, reduced schedule and effort variance and increased productivity.
2.45	Tea and Coffee – Vendor Exhibition (15 minutes)
3.00	Managing an Established Measurement Programme Peter Thomas - IBM Peter Thomas is a member of IBM’s core team of specialists in software sizing, IT Measurement, and estimating. He works with his colleagues to assist IBM professionals throughout the world deliver effective IT Measurement Programmes and estimating processes to their customers. This presentation provides a unique opportunity to share the risks and issues they’ve seen and get advice on how you can avoid the common pitfalls in your organisation.	Experience of Using COSMIC in Commercial Estimation Peter Cotton – ATOS Origin The talk will describe how Cosmic is used as part of an overall toolset to address software delivery estimating within Atos Origin in the UK. The talk will identify issues associated with estimating in this sort of organisation and the challenges that had to be faced in order to make it happen. It will describe Cosmic’s role in the overall estimating process and discuss some of the issues that have arisen / are arising in its implementation.
3.45	The Ian Drummond Memorial Lecture Painting by numbers: Using visible measures for Lean management P. Grant Rule – SMS Ltd. Lean management is about delivering value, and reducing waste and rework. It cannot be implemented effectively without judicious use of objective measures, but to be useful such measures must be visible to management. Metrics should be gathered to inform management decisions. Grant Rule, pioneer of the application of Lean techniques to software process improvement, explores what measures can be used to inform management decisions; how to go about getting them in place; and how to make sure they are visible – and therefore applied – to the decision-making process.
4.30	Closing Statement Rob Ratcliff - Steria Ltd

Sponsorship

The 2008 UKSMA Exhibitor package represents excellent value for money.

It includes:

• Exhibitor space (table and electricity supply at the conference and tutorials, Wednesday 15th and Thursday 16th October)
• Attendance at Keynotes and Conference Presentations, Thursday 16th October
• Sponsor Logo on the UKSMA conference website
• A4 flyer insertion in delegate pack

If you would like to book Exhibition space, please complete a Conference Registration form.

Speakers

Bernard Marr	The Advanced Performance Institute Making Measurement Relevant Bernard Marr is one of the world’s leading experts on strategic performance management. In this capacity he has advised and worked with many leading organisations including Accenture, Astra Zeneca, the Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, the Home Office, Tetley, the Royal Air Force, and Royal Dutch Shell. He has extensive work experience in private companies, public sector organisations, and governments across North America, Europe, Africa, the Middle East and Asia, which makes him an acclaimed keynote speaker, consultant, teacher, and award-winning writer. In its recent article ‘wise guys’ the CEO Journal recognised Bernard Marr as one of today’s leading business brains.
Grant Rule	Software Measurement Services The ’software project’ concept considered harmful Grant Rule, founder of Software Measurement Services Ltd, has 35 years experience in project and process appraisal, performance measurement, estimating, benchmarking and improvement. He is a recognised authority on quantitative methods. He and Ken Dymond introduced the CMM® into the UK, and brought Europe the first public ‘Introduction to the CMMI®’. He helped improve structured methods, ISO standards, and IFPUG & MkII FPA. A member of COSMIC developing 3rd generation sizing methods, he is a Fellow of the Royal Society for the encouragement of the Arts, Manufactures, and Commerce. His current mission is to encourage lean, more agile practices.
Grant Bayne Gartner Benchmarking
Grant Bayne is a consultant with Gartner, based in the United Kingdom. Mr. Bayne has more than 25 years of experience in the IT industry, and has been with Gartner since 1995. Mr. Bayne’s primary area of expertise is performance management for applications development and support, and he is a member of Gartner’s application development and support benchmarking group.Mr. Bayne has worked on more than 100 applications benchmark engagements with companies around the world. He also provides advice and training on software process improvement, performance management, software metrics programmes and software sizing and estimation. Mr. Bayne has taken part in several SEI­CMM/CMMI (the Software Engineering Institute’s Capability Maturity Model/Capability Maturity Model Integration) assessments.
Richard Bridges Eurocopter Eurocopter experience with COSMIC
Richard Bridges has over 20 years experience of airborne software development for military and civil applications and is currently software architect at a main European helicopter manufacturer. He works on the avionics systems for a medium weight transport helicopter and is involved in Design, Integration and Qualification activities of the avionic software. Involvement with process improvement programmes and a CMMI certification has lead the presenter to investigate Function Point methods to improve software estimations and assist project management tasks. The presenter is a member of the UKSMA.
Murali Chemuturi Chemuturi Consultants Customer Satisfaction
Murali Chemuturi is a Fellow of the Indian Institution of Industrial Engineering and a Senior Member of Computer society of India. He is a veteran of software development industry and is presently leading Chemuturi Consultants, which provides consultancy in software process quality and training.
Ally Gill Allygill.co.uk Pitfalls and Best Practices for Dashboard Developers
Ally Gill is an independent Software Process Management consultant, with nearly 25 years software development and management experience, including 10 years Process Improvement experience, primarily with SW-CMM/CMMI and ISO 9000. Prior to setting up ALLYGILL.CO.UK, Ally worked at DNV ITGS (formerly Q-Labs) and before that he was the Business Improvement and Quality Leader for EDS’ European Application Delivery Organisation, where he led various metrics and measurement initiatives.
Raymond Gorman Micro Focus Using software measures and metrics to manage an outsourcing contract
Raymond Gorman has worked in the IT industry for over 20 years in a variety of roles starting in development and systems analysis through programme and change management. In his current role as a Business Consultant with Micro Focus he regularly engages with clients to provide advice and experience in managing and modernising their application portfolio. Ray has experience in building IT governance solutions utilising software metrics to drive decision making based on facts.
Georgina Griffiths Elsevier Experiences of metrics capture for change management
Georgina Griffiths MPhil CMath MIMA is the Quality Assurance & Metrics Analyst in the department that develops Elsevier’s global back office IT systems. This year she has been focussing on process improvement within the department, as well as continuing to measure vendor performance.
Graham Lea Elsevier Experiences of metrics capture for change management
Graham Lea is the Release Manager for Elsevier’s Corporate Business Solutions. His aim is to provide a simple solution to allow performance metrics to be gathered, support the initiatives for process improvement and provide reporting on the metrics for those key stakeholders who need to have data at the heart of their decision making process.
Peter Leeson Q:PIT Ltd Measuring return on investment in low maturity organizations
Peter Leeson is an experienced process improvement specialist, as well as an SEI-authorized lead appraiser, CMMI instructor and visiting scientist. He is the director of Q:PIT Ltd and has personal experience implementing measurable quality and productivity improvement activities across the world.
Dr Carolyn Mair Southampton Solent University How Cognitive Psychology Can Help Analogy-Based Project Estimation
Dr Carolyn Mair is a Senior Lecturer in Psychology at Southampton Solent University. She lectures in Cognitive Psychology and Psychobiology and her research interests are in cognitive processes.
Andy Nolan Rolls Royce Experiences in leading a six sigma Black Belt into estimation
Andy Nolan works for Rolls-Royce Controls System department as their Chief Software Engineer. He is a fellow member of the BCS and chartered engineer. He is also a six sigma Black Belt. He has led the development of the metrics program for the last 8 years.
Dr Tony Rollo Software Measurement Services Introduction to software sizing using Function Points
Dr Anthony (Tony) Rollo BA PhD MBCS is a Director and Principal Consultant for Software Measurement Services Ltd. He has worked and taught in the field of software engineering since 1973.He is an expert in estimation & cost modelling with extensive experience of the three main ISO-standard Functional Size Measurement methods. A contributor to the COSMIC Metrics Practices Committee, Tony is a Certified Function Point Specialist in both IFPUG and Mk II Function Point Analysis. He has a strong background in structured programming, analysis and design, both from the practical and academic viewpoints.Tony is a specialist in Performance Benchmarking. He is the Lead Author of the International Software Benchmarking Standards Group’s Standard Benchmarking Process, and a member of the SEI’s Performance Benchmarking Consortium. He is experienced in the practical implementation of Process Improvement and Software Measurement. Tony has performed process assessments based on the SEI’s Capability Maturity Model and provided support to organisations re-engineering their software development processes. He has conducted supplier capability assessments against the CMMI® and elements of P-CMM. Tony has presented introductions to the CMMI in both Russia and the USA.Tony is an amusing presenter who has contributed to a variety of conferences. He was a Keynote speaker at the 2005 UKSMA conference on the topic – The end of Software Engineering in the West, and has also been a frequent presenter at the European SEPG conference; the Software Measurement Forum in Rome, and the Australian conference on software measurement. He spoke at the Chinese conference on software Process Improvement in Beijing in 2006 and has been invited to address the Chinese Software Process Improvement Conference (SPIN) in Beijing, China, during 2008.
Clifford Shelley Oxford Software Engineering Introduction to Estimating
Clifford Shelley is a consulting software engineer with experience of software development across several industry sectors and in diverse development and support environments. He has been involved in all phases of software development from requirements capture through to operations and has been responsible for the development of many software systems and products. A particular strength is his ability to identify workable solutions to pressing software engineering problems in organizations operating within severe resource constraints. He has a long term, wide ranging interest in software measurement, and has been involved in a number of initiatives to promote measurement in software organizations.
Prof Martin Shepperd Brunel University How Cognitive Psychology Can Help Analogy-Based Project Estimation
Prof Martin Shepperd holds the Chair of Software technology at Brunel University. His research interests include software engineering and project cost modelling.
Dr Mark Stephens EDS How Cognitive Psychology Can Help Analogy-Based Project Estimation
Dr Mark Stephens works for global outsourcer EDS as part of their Application Services Global Metrics Group. He has recently been involved with Estimation improvement initiatives, but has a keen interest in all metrics related disciplines.
David Whalley The Co-operative Financial Services Striking The Right Balance : Performance Management, 3rd Party Suppliers, and Balanced Scorecard
David Whalley is a member of The Co-operative Financial Services’ team of Management & Control Consultants. He works with his colleagues to ensure their IT outsourcing contract with Steria is managed and reported on effectively, with specific responsibilities for analysing and reporting the metrics via a Balanced Scorecard approach.

Measuring with Key Performance Indicators

Pricing

Cancellation Policy

All cancellation requests must be sent to uksma@measuresw.com on or before 26th September 2008. A full refund less £25.00 administration fee will be issued when cancellation request is submitted.

Please contact uksma@measuresw.com with details of any cancellations or substitutions.

Venue

The Union Jack Club

http://www.ujclub.co.uk

Sandell Street
London
SE1 8UJ

Corporate Events Office Hours: Monday to Friday 8:30am - 5.00pm
Direct Line: 020 7902 6062
Direct Fax: 020 7902 6060

Email: events@ujclub.co.uk

Unfortunately the UJC cannot offer car parking facilities, however, there is a NCP car park nearby.

Accommodation.
Accommodation is not included in the conference price. The Union Jack Club have a range of single, twin or double rooms with ensuite or shared facilities for use by club members. UKSMA conference attendees may make use of these facilities as Temporary Honorary Members (THM).

You must first register for the conference or tutorials. UKSMA is required to confirm with the UJC the validity of any application for accommodation. If you subsequently cancel your registration, your accommodation will be cancelled also.

To book accommodation at the Union Jack Club, tel. 020 7928 4814; email abo@ujclub.co.uk or go to the UJC website (http://www.ujclub.co.uk ). Please state that your booking is in connection with the UKSMA Conference.

Book early, as we cannot guarantee availability. Proof of identity will be required at the security desk.

Other Hotels:
Holiday Inn Express Southwark. Half mile from Union Jack Club. +44 (0)207-401-2525 www.hiexpress.co.uk

Novotel London Waterloo. Opposite Big Ben and Westminster. +44 (0)207-793-1010 www.novotel.com www.novotel.com

Novotel London Tower Bridge. +44 (0)207-265-6000 www.novotel.com

Days Hotel London Waterloo, 54 Kennington Road. +44 (0)207-922-1331 www.dayshotellondonwaterloo.co.uk

Security:
Whilst reasonable precautions will be taken to ensure security, UKSMA will not be liable for any loss or damage to property through fire, theft, security, accident or any destructive cause.

Conference 2008

UKSMA are pleased to announce their 19th Annual Tutorials, Conference and Vendors Fair, being held at the Union Jack Club beside Waterloo Station in London.

As in previous years, this event will bring together many leading practitioners from a diverse range of organisations to talk about the practical experience of running measurement programmes, estimating and managing projects, improving development processes, benchmarking and software support.

Conference Administration

Software Measurement Services Ltd.

Perfecting process performance

The UKSMA Conference 2008 administration is sponsored by SMS Ltd., leading UK experts in software measurement and analysis for over 13 years.

For queries relating to the conference programme, venue, or sponsorship opportunities please contact :

uksma@measuresw.com  -  +44(0)1732 869901

Conference Registration

UKSMA

UKSMA UKSMA is a member-run User Group set up in 1988 as UFPUG, to support users of Function Point Analysis methods. Over time, it has evolved into its current form, supporting the use of all the main Functional Size Measurement Methods, and playing a key part in their development.

Any User Group is only as strong as its members make it, and UKSMA’s survival into the 21st century is a tribute to the contribution of members over the years. Many work in large organisations, others are consultants in the fields of Software Measurement and Performance Improvement.

Its activities include Conferences, Tutorials, Certification exams, Metrics Practices Committee, Participation in International Software Measurement Development activities such as the ISO/IEC JTC1/SC7 Working Group 12, IFPUG, COSMIC, and are the controlling body for the MkII method of Functional Size Measurement.
UKSMA is a Member of the International Software Benchmarking Standards Group (ISBSG) and has been instrumental in the development of the ISBSG/UKSMA Support & Maintenance Metrics definitions.

In addition UKSMA has made significant contribution to the ISBSG Benchmarking Standard Process. UKSMA is able to supply ISBSG Products at a reduced price to its members.
 

Contact us

Conference 2008

Thursday 16th October		DOWNLOAD PROGRAMME
8.30	Registration, tea and coffee
9.00	UKSMA Chairman Introduction – Rob Ratcliff Xchanging Ltd
9.10	Keynote Bernard Marr The Advanced Performance Institute Making Measurement Relevant. Mapping and communicating your objectives. The power of key performance questions. Creating meaningful Key Performance Indicators. Using and analysing indicators to improve performance.
10.10	Tea and Coffee – Vendor Exhibition (15 minutes)
	Stream A	Stream B
10.30	Raymond Gorman Micro Focus Using Software Measures and Metrics to Manage an Outsourcing Contract.	Richard Bridges Eurocopter Estimating with Confidence: Applying COSMIC Method for Estimating in the Avionics Industry.
11.15	Dr Paul Wright CAI EuropeMeasuring with Key Performance Indicators.	Carolyn Mair Southampton Solent UniversityMartin Shepperd Brunel University Mark Stephens EDS How Cognitive Psychology Can Help Analogy-Based Project Estimation.
12.00	Lunch – Vendor Exhibition and demonstrations (one hour)
13.00	5-Minute Presentations Metronos ISBSG ISO UKSMA - What does the membership want? Rob Ratcliff Tony Rollo Peter Fagg UKSMA Management Committee
	Stream A	Stream B
13.30	David Whalley The Co-operative Financial Services Striking The Right Balance: Performance Management, 3rd Party Suppliers and Balanced Scorecard	Peter Leeson Q:PIT Ltd Measuring Return on Investment in Low Maturity Organisations.
14.15	Georgina Griffiths ElsevierGraham Lea Elsevier Experiences of Metrics Capture for Change Management	Andy Nolan Rolls-Royce Experiences in Leading a Six Sigma Black Belt into Estimation.
15.00	Tea and Coffee – Vendor Exhibition (15 minutes)
15.20	Ally Gill ALLYGILL.CO.UK Pitfalls and Best Practices for Dashboard Developers.	Murali Chemuturi Chemuturi Consultants Measuring Customer Satisfaction in Project-based Software Organisations.
16.10	The Ian Drummond Memorial Lecture Grant Rule Software Measurement Services Ltd. The ‘Software Project’ Concept Considered Harmful.
16.50	Closing Statement Rob Ratcliff - Xchanging

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